Empowering Fertility Choices: How the Testing Market is Helping Individuals & Couples


The Fertility Testing Market Size is projected to reach USD 820 Million by 2030 at 8.5% CAGR during the forecast period 2022-2030.

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Fertility Testing Market

The Fertility Testing Market Size is projected to reach USD 820 Million by 2030 at 8.5% CAGR during the forecast period 2022-2030.

The Fertility Testing market is witnessing significant growth as individuals and couples increasingly prioritize family planning and reproductive health. Fertility tests play a crucial role in providing valuable insights into an individual's reproductive potential, aiding in informed decision-making regarding family planning. Fertility testing encompasses a range of diagnostic procedures aimed at evaluating both male and female reproductive health, including assessing hormone levels, ovulation status, and sperm quality.

Fertility tests, a cornerstone of this market, enable individuals to assess their reproductive health by measuring key factors such as hormone levels, egg quality, and sperm count. Fertility screening, a broader approach, encompasses a range of diagnostic tests and evaluations, providing a comprehensive overview of an individual's fertility status.

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Major Key Players:

Some of the Fertility Testing Market Players are Quidel Corporation, Prestige Brands Holdings, Inc., Alere Inc., bioMérieux SA, Geratherm Medical AG, Church Dwight Co., Inc., Procter Gamble Co., Swiss Precision Diagnostics GmbH, Abbott Laboratories, and DCC Plc. 

Segment Analysis

MRFR has segmented the analysis into four key dynamics for better understanding:

By Application   : Men, Women, and Animals.

By Types: Ovulation Kits, Fertility, and Monitors among others.

By Tests: Blood Test, Cervical Smear Test, Urine Test, Sperm Test, and Microscopic Analysis among other.

By Regions: North America, Europe, APAC and the Rest-of-the-World.

Regional Analysis

The North American region accounts for the leading market for fertility testing accounting for the significant share in the global market. The fertility testing market in North America is growing due to the well-spread awareness about the availability of fertility testing and the various devices associated with fertility, and their benefits.

The use of fertility monitors and ovulation kits is increasing leading to increasing the demand for fertility testing devices which is further expected to drive the market growth in the North American region. Moreover, technological advancements transpired into the field of fertility testing are expected to contribute to the market to grow pervasively in the upcoming years.

The European region is another lucrative market for fertility testing which accounts for the second-largest market share in the global market. The on-going trend of AMH test for fertility testing would add more value to the regional market. Additionally, the increasing RD funding and the presence of many companies involved in developing new technologies for the advancement of fertility testing kits is expected to foster the growth in the regional market.

The Asia Pacific region is emerging as a promising market for fertility testing. Improving economic conditions in the region support the market growth in the region, increasing the per capita healthcare expenditures.   Moreover, growing issues associated with the fertility led by the changing lifestyle are driving the market growth in the region.
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